Hello!
I’m Rowena Lee, a multidisciplinary designer with a passion for storytelling through visuals. With a background in industrial design, I’ve explored diverse creative fields, including illustration, clothing design, and 3D modeling. These experiences have helped me craft a unique design approach that blends functionality with artistic expression.
Having worked as an industrial designer in Copenhagen and Stockholm, I’ve honed my skills in problem-solving and managing complex projects. However, my creative journey has led me to focus on more artistic and narrative-driven work. I love creating compelling stories through illustrations, 3D models, and animations that connect with people on a deeper level.
I thrive in dynamic environments, learning new tools and programs quickly, and collaborating with teams to bring bold ideas to life.
If you’d like to know more about my work or have any questions, please don’t hesitate to reach out.
Best, Ro
Projects
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FTTR30
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Loop
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Lagom
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Klot
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Böna
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Lumi
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Protego
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Connect
Experience
FREELANCER
3D modelling, 2D design, visualization designer
2021 - 2024 | AFRY
INDUSTRIAL DESIGN CONSULTANT
SWEDEN, STOCKHOLM
Inhouse at AFRY
Train project On Track - Ongoing
OutOfOffice - Your Gateway to Outdoor Adventures. Link.
Interactive display & communication devices at Huawei Confidential
Lead of project
Developing product, market research & analysis, user experience, user test, sketching,
3D modelling, 3D visualization, prototyping, ergonomic usage
B2B devices at Huawei FTTR30
Lead of project
Developing product, market research & analysis, user experience, user test, sketching,
3D modeling, 3D visualization, prototyping
An electronic testing device at Huawei Confidential
Developing product, market research & analysis, user experience, user test, sketching,
3D modelling, 3D visualisation, prototyping, ergonomic usage
E-bike for Crescent Elmer in collaboration with Cycleurope
3D modelling, sketching
Accessories for Spectra Pronto in collaboration with Cycleurope
Product development and delivered concepts for graphics, labelling and packaging for
the city cargo bike and its accessories in the Pronto series.
Interior light design in trucks at Scania in collaboration with Light Bureau confidential
Product development, visualise an overall light concept to achieve a premium cab expression including ergonomic, technical & financial constraints.
Interior instrumental panel & door concept at Scania confidential
Concepts sketching, 3D modeling
Reverse detection camera for bus at Scania
Product development, sketching concepts
2019 - 2020 | ESKILD HANSEN DESIGN STUDIO
INDUSTRIAL DESIGN INTERN
DENMARK, COPENHAGEN
Security camera for Mobotix-S74
Product development, market analysis and form language, sketching concepts,
surface modelling
Designing Intercity Train Transportation with Siemens confidential
User experience, passenger flow, cabin design, light design, 3D modelling & visualisation
Intraoral scanner, accessories for F8 & medical devices with 3Shape
Product development, market analysis, ergonomic usage, model making, 3D modelling,
graphic design
2017 | C’MONDE STUDIO
INDUSTRIAL DESIGN INTERN
HONG KONG
Furniture modular lounge sofa
Form language, sketching, building and sewing the furniture
Education
2020 | Berghs School of Communication
Illustration
2015 - 2018 | Umeå Institute of Design
Bachelor of Industrial Design
2017 - 2018 | Hoschule für Gestaltung Schwäbisch Gmünd
Product Design
2014 - 2015 | Umeå University
Clothes Design & Pattern Making
2014 - 2015 | Umeå Institute of Design
Strategic Design & Product Development
Product Design: Semantics & Form
User-centered Interaction Design
PROFESSIONAL
Illustrator
Photoshop
Premiere Pro
After Effects
Rhino 3D
Grasshopper (beg.)
Keyshot
Blender
Cinema 4D (basic)
Fusion360
CLO3D (beg.)
Marvelous 3D (beg.)
Sketching
Ideation
Teamworking
Model making
Problem-solving
CNC-machine
Kniterate
PERSONAL
Dancing
Cooking
Kickboxing
Climbing
Painting
Travelling
Sewing
LANGUAGE
Swedish
English
Chinese (Mandarin)
Please contact me here!
Located in Stockholm